Running Online Business

As has been made quite popular over the last few months, the speed of a website is becoming an increasingly critical factor to its corresponding position in Google – and rightfully so. Not long ago, Google released a new ‘lab’ called Page Speed, which allows you to now see what recommendations Google makes regarding your site’s performance. This post covers several of the factors used in the new performance algorithm and reviews methods through which your own site’s speed can be improved.

Business owners often write their own copy without a solid understanding of what it takes to sell online, or with an insufficient grasp of what their target audience really wants. The result of this is copy that doesn’t convert as well as it should. Low conversion rates have far-reaching implications for every other aspect of your marketing – how much you can spend on advertising, for example. Here are three quick points to look at on your own site.

Search engine optimization (SEO) is the continual process of optimizing your website to rank high in the search engine results on particular keywords. While it may sound like a confusing and difficult process, SEO is actually something you can do yourself; you just need to know a few key things that can help you perform effective SEO. If you are new to SEO, here are ten tips that can help improve your site’s keyword rankings.

Effective search engine optimization (SEO) can be tricky when it comes to ecommerce websites considering how many pages and products they typically have. Before you hire a costly outside SEO firm to help optimize your website in order to boost search engine rankings, here are a few tips to help you optimize your product pages and subsequently make your ecommerce website more SEO friendly.

To start producing online sales you need to both bid on, and land, the best positions in Google for the most popular keywords related to your product or service. This post covers some simple methods you can implement to help select the best keywords for your AdWords campaign. It also covers how to select keywords with high conversion rates and low competition levels.