Find The Keywords That Convert To Sales Fast
Every Search Engine Optimization Professional will tell you: “To start producing online sales you need to both bid on, and land, the best positions in Google for the most popular keywords related to your product or service.”
However, standard SEO can be changed in order to decrease the time it will take until you make your first sale. A smart selection of keywords on which you want to bid can provide extremely targeted traffic for your site. I will provide you with a few tips and ideas about finding the right keywords – the ones that convert to sales quickly.
We will start with Google AdWords. When choosing your keywords, you will need to select the type of search query you are targeting.
1. Broad match. This is the default option. When you include keyword phrases such as the keyword: “AdWords Keyword”(without quotes) in your keyword list, your ad will appear when users search for the term “adwords keyword” in any order and possibly along with other terms like: best adwords keyword, adwords keyword calculator, etc. Broad matches are often less targeted than the exact or phrase matches. Thus you need to use one of the other techniques available for increasing your targeting accuracy.
2. Phrase match. With this option, your advertisement will appear whenever users search for the exact phrase – as well as when their search contains additional terms, as long as the phrase appears in your desired order. A phrase match for “adwords keyword” will display your advertisement to a user who is searching for “best adwords keyword” or “high paying adwords keyword” in addition to an exact match of your phrase.
3. Exact match: An exact match keyword is pretty self explanatory. It means that if your selected keyword is “adwords keyword” your advertisement will only be displayed if that exact phrase is entered by the user. Any variant and any search query that adds words will not apply here.
4. Negative match: Utilize the negative match feature when there are words you wish to exclude from your campaign. In other words, enter the keywords that you don’t want your advertisement to appear for. The most common negative match is ‘free’. While conducting keyword research, you are likely to come across a number of terms that you do not wish to target. Enter them as negative matches and you may cut down on wasteful clicks. However, exercise caution so as not to cut off other valuable keywords.
Below I will use some keyword examples – please keep in mind they are for example purposes only, and shouldn’t necessarily be considered good keywords to use. They are worded to convey ideas, and nothing more.
Here are some other tips for using AdWords more efficiently:
1. If your product has its own name, then you will need to do an exact phrase match minus any poisoning words. For example, if you are selling an Apple iPhone 3G, your search terms could be:
“iPhone 3G” -free -crack -sell
[buy iPhone 3G]
“lowest prices” iPhone
2. If you sell a group of products from a specific company, you can try targeting the most popular product. For example, if you’re selling Apple electronics, you might consider:
“Apple laptops” -free
“iPhone” -analog
[Apple products]
“iPad” -cracked -free
3. If you are marketing your own unique product, you need to bid for relevant keywords in order to rise above the competition. Refrain from using the name of your product, since it has not been branded and users won’t recognize it. If you’re selling a book about building houses, you might try the following:
“house building instructions”
“building a house by myself”
[house building]
Before you select keywords with AdWords, you need to do a lot of intense research and ensure that you’re selecting ones with the best ratio of monthly search volume and competition. Obviously, a higher search volume is better for you, while a higher level of competition is not. AdWords offers a free keyword research tool that may be beneficial to your efforts. Another great tool is called The SEO Toolkit, which is an SEO software that will show you statistics such as: Search Volume, Yearly Volume Trend, CPC, CTR, Clicks Per Day, and much more.
Another technique that can help you find the best keywords is to spy on your competition and determine what keywords they’re using. For example, the SEO Toolkit authors provide compilations of worthwhile keywords that you can use to get some inspiration. They offer a free download of a report on the top 1,000 keywords here. Additional information on the list may be found here.
Another feature of Google AdWords is Dynamic Keyword Insertion. This is a feature that helps immensely with your targeting efforts. Google can pass information to you, allowing you to know where your visitors have come from. With this feature, you can dynamically put the right content on the page for your user, increasing conversion rates.
Go to your AdWords Campaign screen and put try putting your destination URL as: http://www.yourdomainhere.com/yourlandingpagehere.php?kw={keyword}
Notice the bold text at the end? This is what needs to be amended to the end of your destination URL.
This code will pass along the keyword through which the visitor came to your site right, as seen here: http://www.yourdomainhere.com/yourlandingpagehere.php?kw=your keyword
