Get Noticed with Online Marketing Videos

With internet marketing becoming more vital for both small and large businesses for online marketing, the challenge is to create visibility. For small businesses that operate on a smaller budget, online marketing may be even more important. The ability to rise to the top on the World Wide Web is a pretty even-keeled race. If you have SEO (Search Engine Optimization) and PPC (Pay-Per-Click) smarts, plenty of article marketing, and consistently fresh content on your site, your small business can compete with larger ones. In the past few years, another advertising tactic has gained importance online – and that is marketing videos.
 
Marketing Videos Bottom Line

Businesses rely on statistics to tell them what’s working and what’s not, and marketing videos have been put under the statistical microscope. A number of reports show that marketing videos are having significant success for both increased traffic and ROI (Return on Investment). A BIA Kelsey report shows that viewers are more engaged after watching a marketing video, with click rates for more information increasing by 30 to 40 percent and phone inquiries by 16 to 20 percent.

Another report states that 59 percent of survey respondents watch online video. Plus, YouTube reports that it has had an impressive 2.4 billion page views – and YouTube has only been around since 2005! The implications and possibilities of these findings are very good news for your business, in more ways than one.

Using Marketing Videos

We’ve definitely become a 30-second kind of world. Television commercials have been around long enough that most people don’t even remember a world without them. With the internet now becoming a tour de force in every aspect of life, it makes sense that marketing videos, and online videos in general, are playing A-list roles in advertising over the World Wide Web. The nice thing, especially for small businesses, is that it doesn’t cost tens of thousands of dollars to make marketing videos, like it does for television commercials. There are a number of video marketing companies that specialize in making online advertisements.

Getting marketing videos made can significantly increase your sales and your presence online, as seen by the above statistics, and the success of YouTube. The trick is making the video entertaining, authentic, and informative with a significant call to action. Having a video is terrific; getting one made that shines with personality, makes your company stand out, and impels people to learn more is the key to making money online.